You need to spread the word about your organization to raise money, but you don’t have any money to spread the word. So you’re left only to imagine what life would be like if everyone knew about your organization, the work it does, and why it’s so important. There’s a pretty good chance you’ve been there. The truth is, for a lot of nonprofits, marketing and communications take a backseat to program activities.
We get it.
You’re driven by your mission, not by marketing. But effectively communicating about your organization will advance your mission. It’s how you get people behind your cause, raise political awareness, engage volunteers, stimulate giving, access institutional donors and, most importantly, connect with your beneficiaries. Here, we cover the basics around when and how to adopt new technology, leveraging technology to support marketing, turning social media into social good, and whether/how to hire a consultant. We also offer up some resources on how to get technology funded.
The seminars below cover a few of our most popular topics. Click here to visit our training calendar for upcoming opportunities.
Marketing / Communications Summit
Perfecting Your Pitch: Making Corporate Friends 3-Day Academy
Roll up your sleeves to design and deliver a real marketing pitch. Explore potential corporate partners and compete for a $7,500 media package to be featured on Power 106FM and their summer Powerhouse Concert. Designed for nonprofit leaders, fundraisers, and marketing professionals looking to grow new revenue streams.
Social Media to Build Support and Donors
There is a science to social media fundraising. Learn to use popular social media platforms and their data and fundraising tools. See examples of Facebook Ads, Google AdWords, and other technologies to target and expand your audience.
Social Media Starter Kit
Ready to engage in social media? Pick up your starter kit for engaging with Facebook, Twitter, Google Grants, Kickstarter and other platforms to target and mobilize supporters.