imagineLA RGB 400 Imagine LA

Impact Stories

Imagine LA

Setting a New Strategic Direction

The Situation

Building and committing to a comprehensive strategic plan is a key driver of Imagine LA’s success in their work to end the cycle of family poverty and homelessness. For their 2022-2024 strategic plan, Imagine LA sought a partner to help guide and inform their strategic planning process, conduct extensive interviews and analysis, and fully incorporate an equity lens throughout the resulting plan. As an exciting addition to the project, Imagine LA looked for a partner who would collaborate closely with McKinsey & Company volunteers who lent their expertise to support the planning effort.

The Engagement

CNM planned and executed far-reaching stakeholder interviews to gather input from Imagine LA’s staff, board, partners, service providers, and – importantly – the families they serve. After conducting 83 in-depth interviews, CNM analyzed the results to uplift the needs of the community, identify opportunities to advance equity, and explore Imagine LA’s unique value proposition to inform the strategic plan. CNN fully embraced the input of the volunteers from McKinsey, working closely with them to combine their best-in-class expertise with our deep understanding of nonprofit strategy in crafting a final plan and implementation process that will guide Imagine LA through 2024.

CNM Services Provided

The Results

  • Imagine LA benefits from the “most comprehensive and forward-looking Strategic Plan to date” that they’re proud to present to their supporters, funders, and the families they serve.
  • Through close collaboration, the expertise and insights of McKinsey & Company volunteers were incorporated to enhance the strategic plan. 
  • More than 80 stakeholder interviews were analyzed to direct and inform the strategic plan.

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