Impact Stories
Imagine LA
Setting a New Strategic Direction
The Situation
Building and committing to a comprehensive strategic plan is a key driver of Imagine LA’s success in their work to end the cycle of family poverty and homelessness. For their 2022-2024 strategic plan, Imagine LA sought a partner to help guide and inform their strategic planning process, conduct extensive interviews and analysis, and fully incorporate an equity lens throughout the resulting plan. As an exciting addition to the project, Imagine LA looked for a partner who would collaborate closely with McKinsey & Company volunteers who lent their expertise to support the planning effort.
Imagine LA benefits from the “most comprehensive and forward-looking Strategic Plan to date” that they’re proud to present to their supporters, funders, and the families they serve.
The Engagement
CNM planned and executed far-reaching stakeholder interviews to gather input from Imagine LA’s staff, board, partners, service providers, and – importantly – the families they serve. After conducting more than 60 in-depth interviews, CNM analyzed the results to uplift the needs of the community, identify opportunities to advance equity, and explore Imagine LA’s unique value proposition to inform the strategic plan. CNN fully embraced the input of the volunteers from McKinsey, working closely with them to combine their best-in-class expertise with our deep understanding of nonprofit strategy in crafting a final plan and implementation process that will guide Imagine LA through 2024.
CNM Services Provided
The Results
- Imagine LA benefits from the “most comprehensive and forward-looking Strategic Plan to date” that they’re proud to present to their supporters, funders, and the families they serve.
