Donor Development for Long-term Fundraising Success

Donor Development for Long-term Fundraising Success

Proven strategies for cultivating donor relationships and better fundraising outcomes.

About This Seminar

Are you new to individual fundraising? Do you need a refresher on donor engagement? How about some fresh ideas for taking your existing donors to higher giving levels? This seminar provides an overview of strategies for effective donor cultivation and solicitation that move existing donors to higher levels of giving, including leadership annual gifts, major gifts, and multi-year pledges. You’ll learn effective strategies that deepen your donor relationships and inspire long-term giving!

Topics covered / Takeaways:

  • Utilizing data analysis to identify donor upgrade opportunities
  • Strategies for donor engagement to increase affinity
  • Structuring, preparing, and making the ask
  • Donor stewardship strategies for continued growth
  • Strategies for expanding gift opportunities, including major gifts, multi-year pledges, and planned gifts

Who Should Attend:

This seminar is designed for executive directors, development/fundraising staff, and board members.

Registration Fee

  • Early Bird : $75 (ends on 3/15)
  • General Admission: $99


If you are a CNM Member or Scholarship Recipient, please send an email to [email protected] to receive your discount code.

Virtual Seminar

Optimized for the virtual environment, this seminar will consist of presentations, group discussions, breakout group sessions, polls, and short breaks. This is an opportunity to do a deep dive on a topic and leave with tools that you can put into practice immediately.


Launa K. Wilson, MSW – Business Consultant, Launa Wilson Consulting LLC

Launa is a seasoned nonprofit professional with two decades of experience building thriving major gift programs and strengthening nonprofit operations. She provides strategic guidance to nonprofits focused on strengthening governance, fund development, and organizational sustainability. Prior to establishing her consultancy, Launa held a variety of positions in the nonprofit sector, including program manager, fundraising professional, and executive director. She has built programs from the ground up, raised millions in charitable dollars, and led systemic changes resulting in stronger, more efficient, and more diverse nonprofits.


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