Marketing Essentials: Creating A Strategic Marketing Plan

Create a new marketing plan to propel your outreach and achieve your organization’s broader goals.

About this Event

Whether you’re new to marketing and communications or you’ve been at it for years, building and executing a successful marketing plan can be overwhelming.

In this seminar, CNM’s own marketing experts will equip you with all the tools needed to create your own strategic marketing plan that’s realistic and achievable, is informed by your organization’s position in the sector, and targets your most important audiences. You’ll leave the session with valuable key messages that you can begin to use immediately and a deeper understanding of your organization’s value propositions. You’ll have everything you need to bring an exceptional marketing plan to life – regardless of what it is that you’re promoting or the size of your campaigns. We’ll explore how all the main tools in the marketer’s toolbox – from your website to social media, email marketing, advertising, and more – will be informed by this guiding document to help you take most of the guesswork out of the equation.

Join us and create your new marketing plan that will impress your board and get everyone on your team on the same page for the next fiscal year and beyond!


  • Leave with everything you need to create a powerful and strategic marketing plan
  • Develop well informed, useful key messages
  • Explore how your staff and all the marketing tools at your disposal can use the plan to improve outcomes

Who Should Attend: Nonprofit marketing staff, senior leaders, program managers, and executive directors.

Registration Fee:

  • Early Bird: $75 (ends on 6/21)
  • General Admission: $95

If you are a CNM Member or Scholarship Recipient, please send an email to [email protected] to receive your discount code.

Virtual Seminar

Optimized for the virtual environment, this seminar will consist of presentations, group discussions, breakout group sessions, polls, and short breaks. This is an opportunity to do a deep dive on a new topic and leave with tools that you can put into practice immediately.


James Saracini, Sr. Marketing, and Communications Manager

James Saracini leverages more than 13 years of cause-focused marketing and communications experience to support organizations both large and small in the nonprofit and public sectors. Combining his expertise in branding, content marketing, social media, advertising, public relations, fundraising, and website management, James has a proven track record of using digital technology to drive successful campaigns. He has worked in the environmental advocacy, homeless services, arts, and public sectors, and continues to volunteer regularly with several organizations in these areas.


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