Storytelling for Success

Increase your organization’s impact through meaningful, compelling fundraising stories.

About this Seminar

Communications and fundraising staff often face many practical and ethical challenges while storytelling for fundraising. How can you tell the story of a vulnerable client without being exploitative? How do you develop your story for different audiences? In this session, you will learn to share your organization’s impact through meaningful storytelling. We will explore ethical storytelling, the storytelling arc, and how to develop an effective pitch. Utilizing case studies and emerging storytelling models, participants will learn practical strategies for storytelling across audiences for effective fundraising.

Session Outline

  • Sharing Impact: What do you make possible with your work?
  • Storytelling Basics: Storytelling arc
  • Ethical Storytelling and Advocacy
  • Developing Your Organizational Narrative
  • Effective Pitch and PowerPoint Strategies

Who Should Attend

Senior leadership and staff involved in advocacy, communications, and fundraising work are welcome. This session is ideal for organizations that are developing their fundraising and communications strategy.

Registration Fee

  • Early Bird : $75 (ends on 3/17)
  • General Admission: $95

If you are a CNM Member or Scholarship Recipient, please send an email to [email protected] to receive your discount code.

Virtual Seminar

Optimized for the virtual environment, this ½ day seminar will consist of presentations, group discussions, breakout group sessions, polls and short breaks. This is an opportunity to do a deep dive on a topic and leave with tools that you can put in to practice immediately.


Megan Singh Sidhu – Strategist, CNM

Megan has 15+ years of experience in nonprofit strategy, communications, and fundraising. Throughout that career, she honed her aptitude for community engagement and project management by working with and on international boards, managing teams, organizing events, and managing relationships with diverse stakeholders. At CNM, Megan supports clients in designing and implementing evaluation and research, capacity building, and learning. Megan holds a Bachelor of Arts in Ethics & Engagement in Developing Countries and Anthropology from Pitzer College and a Master of Science in Social Entrepreneurship University of Southern California’s Marshall School of Business.


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