Marketing Essentials: Strategic Social Media 

Ensure that the energy your organization spends on its social media practice is advancing your mission, not draining your resources.

About this Seminar

Social media is an important part of every organization’s outreach effort, but it can feel like you’re just throwing content at the wall and seeing what sticks. If you want your social media presence to do more to support your cause, then this seminar can help your team ensure that it does.

You’ll learn how to be strategic and clear-eyed about social media so that your team can effectively increase your organization’s influence while keeping focused on what’s most important: advancing your mission. Whether you’re looking to fundraise, find volunteers, change public narrative, advocate for change, or further engage your community; this seminar will help you succeed.  We’ll discuss best practices, tactics for streamlining the social media process so that your team generates fast and effective content, how to test your concepts, and the key metrics your team will need to evaluate to see what’s successful and what should be improved.

Topics Include:

  • Learn best social media practices for all the popular platforms to align your efforts to your mission
  • Find easy-to-implement tactics to streamline your production process
  • Learn how to test your content concepts
  • Understand the key metrics to use to evaluate your content’s performance and how to improve based on what you learn

Who Should Attend: Social media managers, marketing, and communications staff at organizations of every size, plus board members, executive directors, and organization leaders.

Registration Fee:

  • Early Bird : $75(ends on 9/6)
  • General Admission: $95

If you are a CNM Member or Scholarship Recipient, please send an email to to receive your discount code.

Virtual Seminar

Optimized for the virtual environment, this seminar will consist of presentations, group discussions, breakout group sessions, polls and short breaks. This is an opportunity to do a deep dive on a new topic and leave with tools that you can put in to practice immediately

James Saracini – Director of Marketing, Center for Nonprofit Management

James leverages more than 13 years of cause-focused marketing and communications experience to support large and small organizations in the nonprofit and public sectors. Combining his expertise in branding, content marketing, social media, advertising, public relations, fundraising, and website management, James has a proven track record of using digital technology to drive successful campaigns. He has worked in the environmental advocacy, homeless services, arts, and public sectors, and continues to volunteer regularly with several organizations.


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